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Publisher: Harper Business
In a world increasingly wrapped in technology, knowing how to handle different markets is essential if you want to innovate. You will only be able to reach the different audiences in a competitive and accelerated way if you learn how to end this chasm. In Crossing the Chasm, the author presents us the most varied markets and their characteristics for high technology businesses. Also, he explains how these characteristics lead to a chasm between these markets, presenting the appropriate way to deal with them. Crossing the Chasm is the bible for anyone who wants to bring cutting-edge products to the big markets.
Geoffrey Moore é um teórico organizacional americano, consultor de gestão e autor, conhecido por seu trabalho Crossing the Chasm. Moore recebeu um diploma de bacharelado em literatura americana da Universidade de Stanford (1967) e um doutorado em literatura inglesa da Universidade de Washington (1974... (Read more)
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