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Buyer Personas - critical summary review

Buyer Personas  Critical summary review
Marketing & Sales
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This microbook is a summary/original review based on the book: 

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ISBN: 1118961501, 978-1118961506

Publisher: Wiley

About the summary

In “Buyer Personas,” Adele Revella advocates the value of detailed and semi fictional descriptions of different types of potential customers for your sales. The success of your endeavors depends on how much you connect with these potential clients – in it you have a tool to create a profile of your target audience.

Who wrote the book?

Adele Revella is an executive, consultant, trainer, and entrepreneur in the field of marketing. Her experience of working with successful tech companies in the 80s allowed her a unique insight into the core methodo... (Read more)