Buyer Personas - Critical summary review - Adele Revella

New Year, New You, New Heights. 🥂🍾 Kick Off 2024 with 70% OFF!

70% OFF

Operation Rescue is underway: 70% OFF on 12Min Premium!

New Year, New You, New Heights. 🥂🍾 Kick Off 2024 with 70% OFF!

155 reads ·  4 average rating ·  17 reviews

Buyer Personas - critical summary review

Buyer Personas  Critical summary review Start your free trial
Marketing & Sales
We have not yet created a microbook based on this book

Be the first to know when the microbook is available and read it for free.

13 users requested this microbook

This microbook is a summary/original review based on the book: 

Available for: Read online, read in our mobile apps for iPhone/Android and send in PDF/EPUB/MOBI to Amazon Kindle.

ISBN: 1118961501, 978-1118961506

Publisher: Wiley

About the summary

In “Buyer Personas,” Adele Revella advocates the value of detailed and semi fictional descriptions of different types of potential customers for your sales. The success of your endeavors depends on how much you connect with these potential clients – in it you have a tool to create a profile of your target audience.

Who wrote the book?

Adele Revella is an executive, consultant, trainer, and entrepreneur in the field of marketing. Her experience of working with successful tech companies in the 80s allowed her a unique insight into the core methodo... (Read more)

Start learning more with 12min

6 Milllion

Total downloads

4.8 Rating

on Apple Store and Google Play


of 12min users improve their reading habits

A small investment for an amazing opportunity

Grow exponentially with the access to powerful insights from over 2,500 nonfiction microbooks.


Start enjoying 12min's extensive library

Day 5

Don't worry, we'll send you a reminder that your free trial expires soon

Day 7

Free Trial ends here

Get 7-day unlimited access. With 12min, start learning today and invest in yourself for just USD $4.14 per month. Cancel before the trial ends and you won't be charged.

Start your free trial

More than 70,000 5-star reviews

Start your free trial

12min in the media