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This microbook is a summary/original review based on the book:
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ISBN: 1118961501, 978-1118961506
In “Buyer Personas,” Adele Revella advocates the value of detailed and semi fictional descriptions of different types of potential customers for your sales. The success of your endeavors depends on how much you connect with these potential clients – in it you have a tool to create a profile of your target audience.
Adele Revella is an executive, consultant, trainer, and entrepreneur in the field of marketing. Her experience of working with successful tech companies in the 80s allowed her a unique insight into the core methodo... (Read more)
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