What will you learn?
- • You do not need a charismatic leader
- • Maximizing profits is not the main goal of visionary companies
- • To be a company made to last you do not have to destroy the competition
- • You do not need a good idea to set up a large company
- • Understand Jim Collins's research with the best US companies
- • Find out what visionary companies have in common
Who wrote the book?
Jerry I. Porras is a professor of organizational theory and an honorable member of Stanford University. The author obtained his BSEE from Texas Western College in 1960, his MBA from Cornell University in 1968 and his Ph.D. from the University of California, Los Angeles in 1974. By 1972, Jerry had started his... (Read more)
James C. "Jim" Collins, III is a business consultant, author, professor, and speaker on sustainability and business growth. Collins received a BS in Mathematical Sciences from Stanford University and subsequently obtained his MBA (also from Stanford) followed by 18 months as a consultant to McKinsey & Company. He then worked as a product manager for Hewlett-Packard. Collins began his career as a researcher and professor at the Graduate School of Business at Stanford University, where he received the Distinguished Teaching Award in 1992. In 1995, he... (Read more)