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Why the whole world loves World Cup sticker albums
At forty, I just bought the Panini album for the twenty twenty-six World Cup. And I found out I am nowhere near the only adult doing it. This is the story of how a printed paper sticker made in Modena, Italy, became a billion-dollar business that survived intact through the screen era... and what that says about the things digital cannot replace. With North America hosting the tournament and Coca-Cola pulling off a controversial deal, this edition is changing the game.
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Who it is for
For anyone who opened a sticker pack as a kid and never forgot the smell. For marketers, product people and media professionals trying to understand what keeps a physical product alive for more than fifty years. And for any parent in North America right now staring at sticker bottle caps wondering whether that scattered album on the living room floor is kids' play or a billion-dollar case study.
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