Designed to face extreme uncertainty, startups create a scalable and repeatable business model. In “The Lean Startup,” Eric Ries shares his insight on what he calls the lean methodology and explains why the build-measure-learn cycle is essential to achieve successful product development.
Best suited for product developers, market and business analysts, marketing specialists, innovators, and wannabe entrepreneurs.
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Know whether your model relies on sticky, viral, or paid growth. A pivot isn’t random—it’s a strategic recalibration.
Innovation accounting > vanity metrics. Define hypotheses, test them fast, and measure learning velocity weekly.
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Eric Ries is an American entrepreneur, author, and blogger. He graduated at Yale University and has extensive experience with startups, the most successful being IMVU, where he was chief technology officer. Ries frequently speaks at business events, and his methodology was covered by The New York Times, The Wall Street Journal, and the Harvard Business Review.
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