The Four Steps to the Epiphany
“The Four Steps to the Epiphany” was first published in the early 2000s and started the lean startup revolution. It changed the way the founding and execution of startups was approached by shifting the focus from the product to the customer. Focus on product development works for big, established companies who already have a customer base to work with – but a startup needs to focus on building a customer base to be able to make the leap to becoming a successful company first.
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Brief Summary
Best suited for entrepreneurs, those wanting to found a startup business, those struggling succeeding with their startup, those interested in business theory.
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Summary of 5 Key Ideas
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- New and old entrepreneurs who need tips to leverage business
- Sellers who need to broaden their knowledge of the market
- Curious about business models
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