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He is a recognized luxury marketing expert with a remarkable career that includes top roles at Saint-Gobain, Louis Vuitton, and SANOFI. Co-author of "The Luxury Strategy" with Jean-Noël Kapferer, his insights on luxury strategy reverberate globally. Bastien's journey extends beyond luxury, guiding ventures like Smart Valley and Quebecor World Europe, showcasing his versatile leadership and enduring impact on diverse industries.
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