Robin Koval is a New York Times bestselling author, CEO and the President of True Initiative - a nonprofit tobacco control organization best known for its tobacco prevention campaign. Koval also co-founded the Kaplan Thaler Group and later served as CEO of Publicis Kaplan Thaler (now Publicis New York), NewYork's fifth largest advertising agency as of November 2013. During his career, Koval served as a marketing strategist and specialist in advertising different products. She has worked with clients in almost every category, ranging from beauty and beverages to spirits and pharmaceuticals.
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