Books by Marc Benioff

Mr. Benioff is the CEO and founder of Salesforce, the largest CRM and Software as a Service (SaaS) company in the world. It has transformed the way software is distributed through cloud computing. He is the creator of the term "platform-as-a-service" and has expanded Salesforce's reach, enabling customers to build their own applications in the company's architecture or in the Salesforce cloud. Benioff is a remarkable philanthropist. In 2000, he established the "1-1-1 model", by which the company contributes one percent of the product, one percent of the equity and one percent of the hours worked for the communities it serves globally. As CEO of Salesforce, he addressed social causes such as equal pay for women as well as key efforts by business leaders to publicly oppose Indiana and Georgia legislation that would allow discrimination against LGBT communities.

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The most popular books by Marc Benioff on 12min

Behind the Cloud

Marc Benioff

Discover how Marc Benioff transformed a simple idea into the billion-dollar giant Salesforce. This summary reveals the unconventional marketing stunts and innovative SaaS strategies that killed traditional software. Learn to disrupt any market by putting your customers first!

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