Linda Kaplan Thaler - 12min

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Linda Kaplan Thaler

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Linda Kaplan Thaler is an American non-fiction writer and president of Publicis Kaplan Thaler. She wrote and composed advertising jingles, such as: "I do not want to grow up, I'm a toy 'R' Us Kid" (Toys "R" Us); "Kodak Moments" (Eastman Kodak) and "The Heart of Communication" (Bell Atlantic). She is responsible for the "Yes, Yes, Yes" campaign Herbal Essences and her agency has created the well known Aflac duck advertisement. In 1997, she founded the Kaplan Thaler Group.

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