Jacco van der Kooij

He is a renowned business leader, author, and the founder of Winning By Design, a global consulting and training company specializing in B2B revenue growth. With over 150 Software as a Service (SaaS) startups and corporates under his belt, he has helped companies such as Uber Eats, DocuSign, MURAL, and OwnBackup optimize their Go-To-Market (GTM) strategies. Jacco is the author of several best-selling books, including “Revenue Architecture” and “Blueprints of a Sales SaaS Organization.” His thought leadership on sales strategy has been featured in the Harvard Business Review, and he is a sought-after keynote speaker at global conferences like Dreamforce, SaaStock, and RD Summit.