Books by Jacco van der Kooij

He is a renowned business leader, author, and the founder of Winning By Design, a global consulting and training company specializing in B2B revenue growth. With over 150 Software as a Service (SaaS) startups and corporates under his belt, he has helped companies such as Uber Eats, DocuSign, MURAL, and OwnBackup optimize their Go-To-Market (GTM) strategies. Jacco is the author of several best-selling books, including “Revenue Architecture” and “Blueprints of a Sales SaaS Organization.” His thought leadership on sales strategy has been featured in the Harvard Business Review, and he is a sought-after keynote speaker at global conferences like Dreamforce, SaaStock, and RD Summit.

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The most popular books by Jacco van der Kooij on 12min

Revenue Architecture

Jacco van der Kooij

"Revenue Architecture" is a must-read for anyone navigating the complexities of recurring revenue businesses, especially in the fast-paced Software as a Service (SaaS) industry. The book's central theme revolves around the critical need for alignment across Go-To-Market (GTM) teams, addressing the challenges many businesses face due to siloed teams, misaligned systems, and fragmented processes. Van der Kooij tackles these issues head-on with over 250 visual frameworks, models, and blueprints, making complex concepts more accessible and digestible. This practical, evidence-based approach is grounded in rigorous data and first principles, offering a roadmap for sustainable scaling and operational efficiency.

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