Books by David Lewis

He is a pioneering expert in neuromarketing, often referred to as the "father of neuromarketing." His groundbreaking work began in the late 1980s at the University of Sussex, where he conducted early experiments tracking brain responses to advertising. As Chairman and Director of Research at Mindlab International, Dr. Lewis has played a pivotal role in advancing the field of neuromarketing, using sophisticated technologies to study consumer behavior. He is a renowned author of several influential books, including The Soul of the New Consumer: Authenticity—What We Buy and Why in the New Economy and Impulse, which explore the intersection of psychology and consumerism.

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The most popular books by David Lewis on 12min

The Brain Sell

David Lewis

"The Brain Sell" by Dr. David Lewis explores the realm of neuromarketing, where the latest insights from neuroscience are applied to influence consumer behavior. Lewis, a pioneering figure in neuromarketing, reveals how corporations utilize psychological triggers and advanced technologies to subtly persuade us to buy more. From the use of colors and scents to subliminal messaging, the book explores a wide array of tactics aimed at stimulating consumer spending without their conscious awareness. Despite the scientific veneer, the book questions whether neuroscience truly revolutionizes marketing or merely reinforces age-old strategies of emotional engagement and persuasion. Ultimately, it raises awareness about the ethical implications of manipulating consumer minds in the pursuit of profit.

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