David Lewis

He is a pioneering expert in neuromarketing, often referred to as the "father of neuromarketing." His groundbreaking work began in the late 1980s at the University of Sussex, where he conducted early experiments tracking brain responses to advertising. As Chairman and Director of Research at Mindlab International, Dr. Lewis has played a pivotal role in advancing the field of neuromarketing, using sophisticated technologies to study consumer behavior. He is a renowned author of several influential books, including The Soul of the New Consumer: Authenticity—What We Buy and Why in the New Economy and Impulse, which explore the intersection of psychology and consumerism.