Books by David Lewis
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The most popular books by David Lewis on 12min
The Brain Sell
David Lewis
"The Brain Sell" by Dr. David Lewis explores the realm of neuromarketing, where the latest insights from neuroscience are applied to influence consumer behavior. Lewis, a pioneering figure in neuromarketing, reveals how corporations utilize psychological triggers and advanced technologies to subtly persuade us to buy more. From the use of colors and scents to subliminal messaging, the book explores a wide array of tactics aimed at stimulating consumer spending without their conscious awareness. Despite the scientific veneer, the book questions whether neuroscience truly revolutionizes marketing or merely reinforces age-old strategies of emotional engagement and persuasion. Ultimately, it raises awareness about the ethical implications of manipulating consumer minds in the pursuit of profit.
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