David J. Schwartz

Born in 1927, David J. Schwartz was a professor of marketing at Georgia State University and the founder of a successful consultancy company – Creative Educational Services Inc. – which specialized in life strategy and leadership development. However, he is today most famous as the author of “The Magic of Thinking Big,” a book that catapulted him into stardom and made him “the leading American authority on motivation” throughout the 1970s. Schwartz passed away in 1987 at the age of 60.