Books by Brent Adamson

As Chief Executive Advisor at CEB, Brent Adamson serves as the company's top storyteller broadly covering issues from customer loyalty to the sales representative's performance to organizational productivity. He is the co-author of the best-selling The Challenger Customer and The Challenger Sale. Also, Brent is a frequent contributor to sales topics on the Harvard Business Review blog and the CEB sales blog, as well as being published on Bloomberg Businessweek and Selling Power.

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The most popular books by Brent Adamson on 12min

The Challenger Sale

Brent Adamson

Stop trying to please your customers and start challenging them! This summary reveals why "Challengers" outperform everyone else and how you can master their techniques. Learn to lead with insights, control the narrative, and close complex B2B deals with total confidence and authority.

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