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BJ Fogg, PhD, is an American social scientist. He is the founder of the Behavior Design Lab at Stanford University, as well as the Tiny Habits Academy. He is the coauthor of several books – “Mobile Persuasion,” “Texting 4 Health,” and “Facebook for Parents” – and the author of “Persuasive Technology” and “Tiny Habits,” a New York Times bestseller.
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