Books by BJ Fogg
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The most popular books by BJ Fogg on 12min
Tiny Habits
BJ Fogg
In the opinion of BJ Fogg, founder of the Behavior Design Lab at Stanford University, “Behaviors are like bicycles. They can look different, but the core mechanisms are the same. Wheels. Brakes. Pedals.” In the case of behaviors, the three elements are motivation, ability and prompts. “Tiny Habits” explores them all – and presents a seven-step method to easily outsmart them!
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