Books by April Dunford

She is the bestselling author of “Obviously Awesome” and “Sales Pitch.” With a career spanning over 25 years as a startup executive and consultant, she has helped over 200 companies master product positioning and sales strategies. Known for her engaging storytelling and humor, April’s work has become essential reading for entrepreneurs, marketers, and sales teams looking to stand out in competitive markets. She lives in Toronto, Canada, where she continues to mentor startups, serve as a board member, and refine the art of positioning.

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The most popular books by April Dunford on 12min

Obviously Awesome

April Dunford

“Obviously Awesome” offers a new, actionable 10-step framework for defining positioning that works with businesses to ensure their products resonate with the right customers as an obvious choice. Unlike traditional methods, Dunford's approach is iterative, adaptive, and collaborative-actually matching the very real challenges businesses face in today's fast-moving marketplace. This book highlights positioning as the key extension of product-market fit to show how to pinpoint ideal customers, craft sharp messaging, and rally teams for seamless execution. Packed with real examples and no fluff, “Obviously Awesome” arms readers to throw out outdated strategies and build positioning that drives engagement, boosts sales, and fuels success. It's the ultimate playbook for standing out in competitive markets, essential for entrepreneurs and marketers ready to win.

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