April Dunford

She is the bestselling author of “Obviously Awesome” and “Sales Pitch.” With a career spanning over 25 years as a startup executive and consultant, she has helped over 200 companies master product positioning and sales strategies. Known for her engaging storytelling and humor, April’s work has become essential reading for entrepreneurs, marketers, and sales teams looking to stand out in competitive markets. She lives in Toronto, Canada, where she continues to mentor startups, serve as a board member, and refine the art of positioning.