Books by Allan Dib

Allan Dib is an Australian serial entrepreneur, business coach and public speaker. He has started and grown numerous businesses in many branches, mostly IT and marketing, with one of them earning a spot on the coveted Business Review Weekly Fast 100 list just four years after being founded. An instant bestseller, “The 1-Page Marketing Plan” is Dib’s only published work so far.

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Book cover of The 1-Page Marketing Plan by Allan Dib — critical summary review on 12min

The 1-Page Marketing Plan

Allan Dib

“The 1-Page Marketing Plan” by Allan Dib aims to help would-be entrepreneurs effortlessly cross the chasm between having a good product and building a tribe of brand advocates. Honest and direct, the book isn’t innovative, but it is inventive, compressing the marketing planning process into a single 3x3 table and making it simple, practical and useful for all small business owners – even novices.

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