Books by Vincent Bastien
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The most popular books by Vincent Bastien on 12min
The Luxury Strategy
Vincent Bastien
This book, written by renowned experts Professor Jean-Noël Kapferer and Vincent Bastien, is a thorough examination of Luxury Strategy, a distinct approach from Traditional Marketing. It proposes a paradigm for entrepreneurial businesses that emphasizes imaginative self-exploration and the development of new client-business interactions based on the English Customs of Luxury Approach. The book covers various topics, including luxury definition, marketing, brand management, business models, and the impact of the internet, and offers practical insights based on the authors' significant expertise in the luxury sector. Readers will like the addition of real-world examples from luxury brands, which improves understanding and applicability.
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