Books by Seth Godin

First published in 2003, Seth Godin’s “Purple Cow” was one of the earliest books to advocate that, due to the advent of modern media networks and the ensuing advertising clutter and saturation, traditional marketing doesn’t work anymore and should be supplanted by a more integrated product development process, focusing on the creation of remarkable artifacts – rather than remarkable commercials about them.

In “Linchpin,” bestselling business author Seth Godin explains how to become a “linchpin” – an indispensable member and the driving force of our future. Modern societies teach us to follow given rules and to become just like everyone else – a replaceable cog in the machine. Godin shows your potential of becoming a passionate changemaker by overcoming the resistance that holds most of us back.

​Seth Godin is a marketing professional and one of the most influential bloggers in the world. In his classic "Permission Marketing," he brings fundamental concepts essential to anyone who wants to do marketing for a changed consumer. Commercials during your favorite TV show or telemarketing call at family dinner time are over as is traditional advertising based on catching people's attention through the interruption. Rather than bothering your prospect client, why not encourage him/her to accept your marketing messages voluntarily? Permission marketing allows you to talk only to who really cares about your products and services and allows your company to build long-term relationships with your customers. Do not miss this 12min microbook!