Books by Seth Godin
Most Popular
The most popular books by Seth Godin on 12min
Purple Cow
Seth Godin
First published in 2003, Seth Godin’s “Purple Cow” was one of the earliest books to advocate that, due to the advent of modern media networks and the ensuing advertising clutter and saturation, traditional marketing doesn’t work anymore and should be supplanted by a more integrated product development process, focusing on the creation of remarkable artifacts – rather than remarkable commercials about them.
Linchpin
Seth Godin
In “Linchpin,” bestselling business author Seth Godin explains how to become a “linchpin” – an indispensable member and the driving force of our future. Modern societies teach us to follow given rules and to become just like everyone else – a replaceable cog in the machine. Godin shows your potential of becoming a passionate changemaker by overcoming the resistance that holds most of us back.
Permission Marketing
Seth Godin
Stop shouting at a crowd that isn't listening! Discover how to build a base of loyal customers who actually want to hear from you. Seth Godin's classic guide teaches you to turn strangers into friends and friends into lifetime customers by respecting their time and earning their trust.
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