Permission Marketing
Seth Godin is a marketing professional and one of the most influential bloggers in the world. In his classic "Permission Marketing," he brings fundamental concepts essential to anyone who wants to do marketing for a changed consumer. Commercials during your favorite TV show or telemarketing call at family dinner time are over as is traditional advertising based on catching people's attention through the interruption. Rather than bothering your prospect client, why not encourage him/her to accept your marketing messages voluntarily? Permission marketing allows you to talk only to who really cares about your products and services and allows your company to build long-term relationships with your customers. Do not miss this 12min microbook!
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Summary of 5 Key Ideas
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Key ideas in
- Marketing professionals who need to reinvent themselves
- New entrepreneurs who need tips for capturing and keeping customers
- Businesses that need to change the way they do marketing
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