Permission Marketing
Stop shouting at a crowd that isn't listening! Discover how to build a base of loyal customers who actually want to hear from you. Seth Godin's classic guide teaches you to turn strangers into friends and friends into lifetime customers by respecting their time and earning their trust.
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Brief Summary
Marketers, entrepreneurs, and business owners who want to boost conversion rates and build lasting brand loyalty in the digital age.
Topics
Summary of 5 Key Ideas
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Key ideas in
- Interruption marketing is failing as consumers learn to ignore intrusive advertisements.
- Permission marketing relies on voluntary engagement and building long-term trust.
- Effective campaigns must be anticipated, personal, and highly relevant to the consumer.
- The internet enables low-cost, personalized communication that scales permission effectively.
- Trust is a valuable asset; violating it by sharing data can destroy your brand reputation.
More knowledge in less time
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