Books by Richard Thaler
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The most popular books by Richard Thaler on 12min
Misbehaving
Richard Thaler
“If I had to be trapped in an elevator with any contemporary intellectual,” Malcolm Gladwell once said, “I’d pick Richard Thaler.” “Misbehaving,” an absorbing account of the birth, rise and impact of behavioral economics, substantiates Gladwell’s choice many times over. “A singular look into the profound human foibles,” “Misbehaving” is, story-wise, the perfect marriage of memoir and economic history and, idea-wise, of psychology and economic theory.
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