:quality(90)/https%3A%2F%2Fcdn.12min.com%2Fbooks%2Fbooks_new_cover_experiment%2F37687_37687.original.png%3F1776605882)
Marketing 4.0
Master the digital economy with Philip Kotler! Discover how to blend online and offline strategies to turn customers into loyal advocates. Learn to navigate the 4Cs and the new buyer's journey to ensure your brand thrives in an era of total transparency and social connectivity.
Listen to the intro
Who it is for
Perfect for marketers, entrepreneurs, and business leaders ready to modernize their strategies and master customer engagement in the digital age.
About the Author
Philip Kotler is an American marketing consultant, author, and professor at the Kellogg School of Management at Northwestern University. He studied economics from three Nobel Prize laureates and went on to define new marketing practices, being a few examples of it: marketing practices based on behavioral science, strategic marketing, and social marketing. Kotler is a prolific author, his most successful books are “Marketing Management,” “Marketing 4.0,” “Kellogg on Branding,” “Winning Global Markets,” and “Kotler on Marketing.”
View author profileLessons
- Focus on creating 'WOW moments' to surprise customers and build lasting brand loyalty.
- Use the BAR metric (Brand Advocacy Ratio) to measure how many customers defend your brand.
- Replace intrusive ads with content marketing that tells stories and adds real value.
- Listen with empathy and conduct immersive research to understand your customers' true needs.
- Develop a strong mobile presence to capture data and maintain a direct relationship channel.
Key Takeaways
- Marketing 4.0 integrates online and offline interactions to enhance customer engagement.
- Power has shifted from brands to consumers, moving from vertical to horizontal structures.
- The traditional 4Ps are replaced by the 4Cs: Co-creation, Currency, Activation, and Conversation.
- The buyer's journey now follows five stages: Aware, Appeal, Ask, Act, and Advocate.
- Content marketing and digital influencers are essential for building brand authority.
More knowledge in less time
Listen to the key ideas
We offer various commission schemes from one-time payouts.
Find your next read
12Min is very popular among readers and lifelong learners.
Good Micropaths
12Min's browser-based app works for anyone.
Frequently Asked Questions
Everything you need to know about 12min
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].