Books by Nir Eyal
Most Popular
The most popular books by Nir Eyal on 12min
Hooked
Nir Eyal
Described as “the book everyone in Silicon Valley is talking about” by serial entrepreneur Boris Veldhuijzen van Zanten, “Hooked” reveals the science of creating habit-forming products. The book is essentially structured around the four steps of the Hook Model – trigger, action, variable reward, and investment – which, its author Nir Eyal claims, are embedded into every successful product today so as to subtly encourage customer behavior.
Why 12min?
Listen
Listen to the key insights from the world's best non-fiction books in just 12 minutes
Read
Read the key insights from the world's best non-fiction books in just 12 minutes
Micropaths
Follow curated learning paths to master specific topics and skills
Frequently Asked Questions
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
Feel free to contact us at [email protected].