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Books by Marc Benioff

Mr. Benioff is the CEO and founder of Salesforce, the largest CRM and Software as a Service (SaaS) company in the world. It has transformed the way software is distributed through cloud computing. He is the creator of the term "platform-as-a-service" and has expanded Salesforce's reach, enabling customers to build their own applications in the company's architecture or in the Salesforce cloud. Benioff is a remarkable philanthropist. In 2000, he established the "1-1-1 model", by which the company contributes one percent of the product, one percent of the equity and one percent of the hours worked for the communities it serves globally. As CEO of Salesforce, he addressed social causes such as equal pay for women as well as key efforts by business leaders to publicly oppose Indiana and Georgia legislation that would allow discrimination against LGBT communities.

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Book cover of Behind the Cloud by Marc Benioff — critical summary review on 12min

Behind the Cloud

Marc Benioff

Marc Benioff is regarded as the father of the software industries as a service and cloud computing. His company, Salesforce.com, is simply the biggest success case of setting up a company that has made $ 1 billion in revenue in just 10 years. Behind the Cloud reveals how Benioff took a new idea, a powerful concept from paper, and differentiated himself from his competitors by creating a whole new movement where users no longer need to install software on their computers. The softwares are always available, on demand, in the cloud.

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