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Books by John Whitmore

He was a pioneer of modern business coaching, best known for co-creating the GROW model and authoring the seminal book “Coaching for Performance,” which has sold over a million copies in 23+ languages. A former racing champion turned psychologist, he helped bring transpersonal psychology and coaching into the corporate world. His legacy lives on through his books, methodologies, and the global impact of performance coaching.

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Book cover of Coaching for Performance by John Whitmore — critical summary review on 12min

Coaching for Performance

John Whitmore

In “Coaching for Performance,” Sir John Whitmore and performance consultants outline a powerful framework for using coaching as a tool for leadership and organizational growth. The book promotes building high-performance cultures that prioritize both results and individual well-being. It challenges traditional management by shifting from control-based methods to coaching that encourages self-awareness, responsibility, and personal growth. Whitmore emphasizes that sustainable change arises when individuals become aware of their behaviors and take ownership of their development. This human-centered approach helps unlock potential, remove inner obstacles, and drive better performance by placing accountability in the hands of the coachee.

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