Books by Jim Collins
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The most popular books by Jim Collins on 12min
Good to Great
Jim Collins
Based on a rigorous five-year research study analyzing 1,435 Fortune 500 companies, Collins and his team identified 11 companies that transitioned from being merely good to outperforming the market by at least three times over a 15-year period. The book investigates what set these companies apart from others that remained average or declined. At the heart of the book is Collins’ belief that "good is the enemy of great"—many companies settle for being good and never strive for more. He argues that greatness is not a matter of luck or circumstance but of conscious choice and discipline.
Built to Last
Jim Collins
How have Walt Disney, IBM, Boeing and other great companies managed to stay successful for more than a century, in some cases? Contrary to what you may believe, these visionary companies are not defined by their ideas or their leaders, but by their commitment to build a lasting organization. All visionary companies have a driving force - a central ideology - that keeps them on the right path. “Built to Last” reveals the secrets to the long-lasting success of a company.
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