Books by Jerry Porras
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The most popular books by Jerry Porras on 12min
Built to Last
Jerry Porras
How have Walt Disney, IBM, Boeing and other great companies managed to stay successful for more than a century, in some cases? Contrary to what you may believe, these visionary companies are not defined by their ideas or their leaders, but by their commitment to build a lasting organization. All visionary companies have a driving force - a central ideology - that keeps them on the right path. “Built to Last” reveals the secrets to the long-lasting success of a company.
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In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
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