Books by Giff Constable
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The most popular books by Giff Constable on 12min
Talking to Humans
Giff Constable
Frequently used as a textbook in university and accelerator programs worldwide, “Talking to Humans” is a fairly brief, but highly informative and practical guide to the qualitative side of customer development, covering everything from the basics of customer discovery to optimizing the process and turning the knowledge into action.
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