Books by Gethin Roberts
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The most popular books by Gethin Roberts on 12min
The Product Innovator’s Handbook
Gethin Roberts
Turning your idea into a market-ready product is a difficult process, but this book knows the secret that every aspiring creative seeks. It addresses the essential elements of product development, from inspiration to manufacturing, including market research, funding, design, and Intellectual Property (IP) protection. Learn how to identify your real goals, whether you're a Dreamer, Learner, Professional, or Trader, and use that knowledge to help you overcome problems like securing finances, avoiding traps, and selecting the best business plan. The book comes with concrete advice and real-world examples that will help you convert your idea into a profitable, life-changing product.
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