Books by Clayton M. Christensen
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The most popular books by Clayton M. Christensen on 12min
The Innovator’s Dilemma
Clayton M. Christensen
Some companies focus on improving existing products while others create completely new markets with original inventions. Clayton Christensen’s “The Innovator’s Dilemma” introduces the concept of disruptive innovation – that is, investing in a product without a single copy sold before. The book is packed with insights on gauging the market risk of such action.
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