Books by Christopher Lochhead
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The most popular books by Christopher Lochhead on 12min
Play Bigger
Christopher Lochhead
“Play Bigger,” by the founders of Silicon Valley advisory firm Play Bigger Advisors, is a groundbreaking exploration into the concept of “category design,” a discipline that teaches companies how to create, dominate, and evolve entire market categories. The book is not just a business strategy manual; it offers a fresh perspective on how legendary companies, such as Uber, Amazon, and Salesforce, transformed industries by inventing new categories and solving problems no one else saw. The authors argue that winning today’s business game isn’t about having the best product; it’s about defining a new market, creating demand where none existed, and becoming the “category king”—the company that reshapes consumer expectations and habits.
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