Books by Barry Schwartz
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The most popular books by Barry Schwartz on 12min
The Paradox of Choice
Barry Schwartz
Have you felt paralyzed by the inability to choose between several proposed options? “The Paradox of Choice,” by Barry Schwartz, looks into the mechanics of analysis paralysis in the decision-making process when faced with an extreme variety of options. We are wrong to equate choice with freedom, and we are wrong to expect that comparing possible choices will give us any satisfaction.
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