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Books by Avi Goldfarb

He is a professor of marketing at the University of Toronto's Rotman School of Management, the Chief Data Scientist at the Creative Destruction Lab, and a Research Associate at the National Bureau of Economic Research. Goldfarb is widely recognized for his contributions to understanding the economics of digital technology and AI. He co-authored the bestselling books “Prediction Machines: The Simple Economics of Artificial Intelligence” and “Power and Prediction: The Disruptive Economics of Artificial Intelligence.”

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Power and Prediction

Avi Goldfarb

This book's main theme is the current and future economic effects of AI. The writers, acclaimed Rotman School of Management lecturers, introduce AI in an informative and approachable manner, even for readers with less technical understanding. They investigate the economic drivers pushing AI adoption in many industries, addressing both the potential advantages and obstacles. The authors' analysis is both simple and thought-provoking, making this book a must-read for everyone interested in learning about the huge transformations that AI will bring in the years ahead.

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