Books by Ash Maurya
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The most popular books by Ash Maurya on 12min
Running Lean
Ash Maurya
To reach the product/market fit, that is, having a product that people want and that you can sell is the primary objective, and it comes through quantitative validation. For recurring goods and subscriptions, you have some traction when you can retain at least 40% of your active users month after month. Ash recommends that you use the test of the great marketing professional Sean Ellis, who helped companies like Dropbox scale up and reach millions of users. The test is simple. In your product, ask the users "How disappointed would you be if you could not use our product anymore?" With answer options: Very disappointed, a little disappointed, not disappointed. If more than 40% of people say they would be very disappointed, there is a good chance that you will be able to build a scalable machine for growth and customer acquisition.
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