Books by Alex Osterwalder
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The most popular books by Alex Osterwalder on 12min
Testing Business Ideas
Alex Osterwalder
“Testing Business Ideas” is an invaluable book for entrepreneurs, business executives, and innovators who want to systematically test their business ideas before investing significant resources. In the world of startups and product development, assumptions about what customers want and what will make a business successful are often made without testing, leading to costly mistakes and failures. Osterwalder and Bland address this issue head-on, offering a practical framework for testing business ideas with a focus on reducing risk and increasing the chances of success.
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