Books by Aaron Ross
Most Popular
The most popular books by Aaron Ross on 12min
From Impossible To Inevitable
Aaron Ross
Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.
Predictable Revenue
Aaron Ross
Does your company make "Predictable Revenue"? That is a fairly common question when you work in B2B startups and venture capital. This method was developed by Aaron Ross at Salesforce, which helped generate more than $ 100 million in new contracts. Along with Mary Lou Tyler, Aaron wrote the acclaimed book that is a must-have reference for entrepreneurs and executives who want to accelerate sales in the corporate market. In this microbook, you will learn a new process of active prospecting that is different from the old-fashioned businesses practice of cold calling. According to Aaron, the new customer does not want to receive cold calls and is tougher than ever. Predictable Revenue is the strategy to make your sales team capable of generating more leads, predictability, and thereby reaching your goals, always.
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