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ISBN: 0385528752, 978-0385528757
Chip and Dan Heath’s “Switch” focuses on the difficulties people face in changing their behavior, and teaches you how to make the changes more efficiently and without so much resistance. Through scientific research and engaging stories, this remarkable book gives you a framework of change and reveals how to balance your rational and emotional minds to achieve better results – in both professional and personal lives.
Chip Heath is a professor at Stanford Graduate School of Business. The Heath brothers have so far co-authored four books - their first book “Made to... (Read more)
Dan Heath is a Senior Fellow at Duke University’s Center for t... (Read more)
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