Biology, physics and a lot of experimentation!  

Science

In “Jobs to Be Done,” innovation pioneer Tony Ulwick distills over 25 years of deep experience into the most thorough, structured, and actionable guide to applying the Jobs-to-be-Done (JTBD) theory. As the creator of Outcome-Driven Innovation (ODI), Ulwick doesn’t just explain the JTBD theory; he provides a full end-to-end system, that transforms it into a repeatable innovation process capable of driving predictable business success.

Jobs to Be Done

Taulli discusses core Artificial Intelligence (AI) principles such as machine learning, deep learning, Natural Language Processing (NLP), and robotics, making the subject approachable to a wide audience. Each chapter aims to build on previous ones, leading to an intuitive and comprehensive learning experience. In an era where AI affects almost every aspect of daily life and business, Taulli's work is a treasure trove for those looking to stay ahead of the quickly changing technological landscape.

Artificial Intelligence Basics

Over the past millennia, Felis catus went through many changes to come to its current state and will continue to evolve. ‘’The Cat’s Meow’’ by an evolutionary biologist and cat lover, Jonathan Losos, is a comprehensive guide to those changes, hence, the past and the present of our beloved furry friend, as well as the look into how feline species might develop in the future.

The Cat's Meow

How did we get here? See which ideas shaped the course of history, and how philosophy played a significant role in human evolution.

History & Philosophy

When Charles Darwin published “On the Origin of Species,” he was honest enough to say that there was one disturbing thing his theory couldn’t explain – the absence of a rich fossil record predating the appearance of complex, shelly invertebrates at the beginning of the Cambrian period. In “Darwin’s Doubt,” Stephen Meyer digs deep into this mystery – and discovers God at the bottom.

Darwin's Doubt

Do you connect aging with suffering? If you do, Daniel J. Levitin will help you change your outlook. In ‘’Successful Aging,’’ he provides guidance on dealing with limitations that aging can bring so that we can reject our aversion to it and embrace it as a period of new opportunities.

Successful Aging

“What Is Life?” by Nobel Prize-winning British geneticist Paul Nurse is a brief but beautiful and profound exploration of the five great ideas that underpin biology: the cell, the gene, evolution by natural selection, life as chemistry, and life as information. In just 160 pages, using his vast knowledge and personal experiences, Nurse sets a useful framework for analyzing the greatest mystery of all: life itself.

What Is Life?

For many, statistics can be a dry topic, but Tim Harford believes that they can provide valuable insights into the world we live in. It is all a matter of knowing how to interpret statistical data correctly. In “How to Make the World Add Up,” he shares 10 rules on how to do just that.

How to Make the World Add Up

Test new diets, routines, workout regimens and see what best suits your body and mind

Health & Diet

The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life.

Emotional Intelligence

To quote bestselling author Elizabeth Gilbert, “Breath” by immersive journalist James Nestor is “a fascinating scientific, cultural, spiritual and evolutionary history of the way humans breathe – and how we’ve all been doing it wrong for a long, long time.” If there ever was a book that might make you hold your breath – and open your nostrils – well, this one is probably it.

Breath

Nobel Laureate Franz Wilczek attempts to explain the fundamentals of physics in “Fundamentals.” He shows how, in order to understand the world around us, we need to unlearn some things we taught ourselves as babies. On a fundamental level, we are not separate from the world, but part of it. We also have much more space and time available than we can imagine.

Fundamentals

‘’The Chemistry Between Us’’ is an attempt to rewrite the story of love using the results of neuroscientific research. The authors say that love is less mysterious and more chemical, because only a few molecules in our brains control our behavior toward the person we are attracted to. Have you ever wondered why people mostly form monogamous relationships? Or, why the bond between people strengthens after sex? Read on to find answers to these and numerous other thought-provoking questions regarding love.

The Chemistry Between Us

Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life.

Psychology

Personal Development

Daniel Goleman’s “Emotional Intelligence” summarizes research from a decade of studies and shows us why emotional intelligence (EI) is just as important for a successful life as our IQ. Contrary to the academic knowledge measured by the IQ, EI is multifaceted and has an impact on our work performance, our relationships, and our health.
Goleman argues for a shift in educational focus: he makes the case for educating our children in the art of emotional intelligence, to prevent the rise of mental health issues and crime rates.


In “The Brain That Changes Itself” author, psychiatrist, and psychoanalyst Norman Doidge looks at new medical research on the functioning of the brain. For most of medical history it was believed that the brain was fixed, but it has now been proven that the brain continually changes itself. This has revealed new ways of dealing with stroke or anxiety patients and has even shown how blind people can regain their sight!

The Brain That Changes Itself

GDP, Trade balance, foreign capital. Everything about global trade is here!

Economics

Described as “the most important book on decision making since Daniel Kahneman’s ‘Thinking, Fast and Slow,’” “Superforecasting” by Philip E. Tetlock and Dan Gardner details the findings by The Good Judgment Project – a forecasting services company firm that investigates probability judgments of high-stakes, real-world events, and aims to improve their accuracy.

Superforecasting

“What If?” by Randall Munroe, the creator of the wildly popular stick-figure webcomic, xkcd, is a collection of around 50 thoroughly researched, scientifically-grounded, ridiculously detailed, cleverly illustrated, and wittily presented answers to as many hypothetical, unusual, absurd, weird and even worrying user-submitted questions.

What If?

In the modern reformulation of Darwin’s theory of evolution, “The Selfish gene,” Richard Dawkins reframes some basic known concepts in a perspective centered around the gene rather than the organism. The gene is “selfish” because, as a replicator for self-preservation, it has to overcome hurdles that impose natural selection, such as scarcity and variety.

The Selfish Gene

“The Man Who Mistook His Wife for a Hat” is a collection of 24 case studies of people with neurological disorders. Split into four sections corresponding to the underlying nature of the disorders – “Losses,” “Excesses,” “Transports” and “The World of the Simple” – the case studies demonstrate the weird, wonderful, remarkable and bizarre consequences of the various ways our brains can malfunction.

The Man Who Mistook His Wife for a Hat

“On the Origins of Species” is one of the best-substantiated theories about evolution by natural selection. Charles Darwin formulated his theory in 1859, describing the process by which every organism evolves as time passes. An Earth-shattering theory at the time, it opened the doors to a greater understanding of human biology and psychology.

On the Origins of Species

Explore the work-ethic of productive people and get a glimpse into the techniques that helped them reach a high level of success.

Productivity & Time Management

For most of us, time is what our clocks measure. For Carlo Rovelli, however, time is both more and less than that. In “The Order of Time,” in welcoming, lyrical prose, he shatters our naïve perception that time flows steadily from past to future and replaces it with a network of facts and observations, in view of which time becomes little more than an illusion. 

Science

Most Read

Emotional Intelligence

The Brain That Changes Itself

Superforecasting

What If?

The Selfish Gene

The Man Who Mistook His Wife for a Hat

On the Origins of Species

Breath

The Order of Time

Artificial Intelligence Basics

Newest

Jobs to Be Done

Artificial Intelligence Basics

The Cat's Meow

Darwin's Doubt

Successful Aging

What Is Life?

How to Make the World Add Up

Breath

Fundamentals

The Chemistry Between Us