Where Good Ideas Come From
“Where Good Ideas Come From” is an engaging, funny book that evocatively points out the similarities between the history of innovation and the evolution of the natural world. It outlines the parallels between the printing press and flying, and penicillin and peacock feathers. Full of surprising anecdotes, this book will help you to become a bit more innovative as well.
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Who it is for
Best suited for anyone interested in popular science, anyone interested to know about the creation of ideas, anyone wanting to become innovative.
About the Author
Steven Berlin Johnson is an American popular science author and media theorist. Johnson is a contributing editor to Wired and a regular writer for The New York Times, The Wall Street Journal, The Financial Times, and many others. Johnson is the bestselling author of 11 books, and also hosts the PBS “How We Got To Now” series and the podcast “American Innovations.”
View author profileLessons
- What coral reefs and Twitter have in common.
- Why there is no such thing as a “eureka” moment.
- Why the internet is the primordial soup of today.
Key Takeaways
- Creative (or non-creative) people who need inspiration to have innovative ideas
- Entrepreneurs who seek to understand the role of error and correct creation of great innovations
- All people who want to increase productivity
More knowledge in less time
Listen to the key ideas
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