Trust Me, I'm Lying
Ever wonder how fake news goes viral? Ryan Holiday reveals the dark secrets of the media industry. Learn to 'trade up the chain' and manipulate the blogs that control our world. This eye-opening guide shows you how to hack the news cycle and get the massive attention your brand deserves.
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Who it is for
Perfect for marketers, entrepreneurs, and anyone ready to see behind the curtain of the modern media machine and learn to pull the strings.
About the Author
Ryan Holiday is the bestselling author behind “The Obstacle Is the Way,” “Stillness Is The Key,” and “Ego Is the Enemy” and is mostly in topics covering culture, the human condition, and marketing. Ryan is also the founder of the creative advisory company Brass Check, which has collaborated with companies like Google, Complex, and Taser (now Axon).
View author profileLessons
- Learn how to "leak" information strategically to secure massive press coverage.
- Master the art of the headline to capture attention in a crowded digital world.
- Stay skeptical of online news, as it is often designed to trigger your emotions.
- Build influence by helping small bloggers grow before they become famous.
Key Takeaways
- Blogs prioritize traffic and ads over accuracy, favoring speed in the news cycle.
- "Trading up the chain" moves stories from small blogs to major global news networks.
- Iterative journalism means news is often published long before facts are verified.
- Emotional triggers like anger and fear are intentionally used to drive engagement.
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