The 22 Immutable Laws of Marketing
Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world's most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all those who want to work in the field. Al Ries and Jack Trout in The 22 Immutable Laws of Marketing have captured a compendium of best practices for the ultimate success of the modern marketer. Violate these laws, and you will be out of the market. Should we begin?
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- All people who want to understand the fundamental principles of marketing
- New (and old) entrepreneurs who want to position themselves better against their competitors
- Marketing professionals who need to better understand consumer perceptions
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