Marketing 3.0
Hermawan Kartajaya, Iwan Setiawan & Philip Kotler
Discover how to thrive in the new era of marketing! Philip Kotler reveals how to connect with customers as human beings with spirits and values. Learn to embrace co-creation and sustainability to build a brand that people truly trust and believe in. Don't get left behind!
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Who it is for
Marketers, entrepreneurs, and leaders ready to move beyond traditional ads and build a purpose-driven brand that resonates with modern consumers.
About the Author
Hermawan Kartajaya is an Indonesian author and speaker in the field of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: A Bubble of Sustainable Economy" with Philip Kotler. In it, they analyzed why the Asian crisis of 1997 occurred, and outlined what governments and businesses in the region could do to develop more sustainably in the future. Hermawan Kartajaya is founder and CEO of MarkPlus, Inc., Indonesia's largest marketing consulting firm. It was considered by the Chartered Institute of Marketing one of the "50 gurus who shaped the future of marketing." It is a unique combination of a thinker of strategic business concepts, particularly in marketing. He wrote five international books with Philip Kotler - the father of Modern Marketing. His latest book, Marketing 3.0, is world-renowned and has been translated into 23 languages beyond English. Your marketing concepts can also be found in the Global Marketing books and Global Marketing Principles by Warren Keegan, the renowned global specialist in global marketing. To help Southeast Asian companies grow, he founded the premier professional services company, Markest, Inc., in Southeast Asia, in the area of consulting, research and marketing training.
View author profileLessons
- Connect with your customers' spiritual and emotional values, not just their rational minds.
- Build a brand narrative that transforms lives rather than just listing product features.
- Prioritize long-term sustainability and social responsibility over immediate financial gains.
- Ensure your business partners share your mission and values to maintain brand integrity.
- Engage in cause-marketing to show a genuine commitment to social and environmental issues.
Key Takeaways
- Marketing has evolved into the Values Era, focusing on the human spirit and global impact.
- The modern consumer is an active participant who influences others through social networks.
- Co-creation allows companies to innovate by involving consumers in the design process.
- Brand success depends on the 3 I’s: Brand Identity, Brand Integrity, and Brand Image.
- Sustainability is now a competitive advantage that drives long-term shareholder value.
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