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Have you ever bought something you neither wanted nor needed? Robert B. Cialdini’s “Influence” explains why that happens, and why our brains are so susceptible to be influenced by others. Whether you want to use the power of influence on others, or you want to escape manipulation, “Influence” will provide you with the right knowledge to do just that.
Best suited for anyone ever fallen prey to sales, special offers and ads, anyone wanting to influence others, anyone wanting to gain control over their buying habits.
Give first—strategically. Even small favors create a subconscious urge to return the gesture.
Testimonials from peers > stats from strangers. Tailor credibility to your audience’s world.
Get micro-commitments early. People align behavior with identity, especially when they say it out loud.
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12Min is very popular among readers and lifelong learners.
12Min's browser-based app works for anyone.
In the 12min App, we extract the best ideas and insights from the world's best-selling non-fiction books and organize them into unique, self-contained narrative summaries that can be consumed in audio and/or text in about 12 minutes!
You can download our app and start enjoying our library. If for any reason you are not satisfied with our platform, simply contact our support team ([email protected]) within 7 days of purchase and request a refund. You will receive everything you paid for, without questions or bureaucracy.
Yes, but the change will only apply from the next billing period. For example, if you decide to change your monthly subscription to an annual one, after confirming the change to the annual plan, the new plan will only be applied and charged after that month's billing anniversary.
12min Premium is a plan that guarantees you access to our entire library of 2500+ titles available in 3 languages (English, Spanish, and Portuguese) that you can read or listen to at any time through our app available for iOS, Android, and Computer. You can also read or listen to your favorite titles offline and challenge yourself with a quiz to help you retain the content at the end of each microbook.
Yes, if you decide not to renew your 12min subscription, you can cancel at any time and the next billing cycle will not occur.
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