Double Your Profits
Stop dreaming of higher margins and start achieving them! Discover Bob Fifer’s battle-tested plan to double your profits by mastering culture, costs, and sales. This guide teaches you how to cut waste ruthlessly and sell with high-impact confidence. Ready to transform your business?
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Who it is for
For ambitious entrepreneurs and managers ready to stop making excuses, cut the fat from their operations, and build a high-performance culture.
About the Author
Fifer grew up in New York, graduating from Harvard College in 1977 with a magna cum laude degree in economics and Harvard Business School in 1979. From 1979 to 1982, he was director of Strategic Planning Associates, a management consulting firm in Washington, DC. In 1982, he became the fourth employee to join the management consulting firm of Kaiser Associates. Three years later, at age 29, Fifer was promoted to president and CEO of the company. It helps CEOs maximize the growth and profitability of their companies. Fifer's best-selling book, Double Your Profits in Six Months or Less (1993), has become the must-read for managers at Fortune 500 companies such as General Electric, Allied Signal, and Citicorp / Travelers. Jack Welch, the former CEO of General Electric, considered purchasing 125 copies for senior managers, who made their own orders and for an additional 2,700 copies.
View author profileLessons
- Adopt a "cut first, ask later" approach to non-strategic costs to rapidly improve the bottom line.
- Create a sense of urgency by setting short deadlines and maintaining a scarcity of resources.
- Understand that sales are driven by empathy and confidence, not just product features.
- Focus on result-oriented tasks rather than bureaucratic processes that don't add real value.
Key Takeaways
- Profit should be the primary focus to ensure a company's longevity and ability to innovate.
- Build a culture of excellence through meritocracy, rewarding only the highest performers.
- Divide costs into strategic and non-strategic, then ruthlessly eliminate the non-strategic.
- Drive growth by charging the maximum price customers are willing to pay based on their needs.
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