Business Model Generation
Yves Pigneur & Alexander Osterwalder
A abordagem visual e simples do Business Model Canvas é fantástica para você que está pensando em começar um novo negócio mas também para grandes empresas que querem lançar novos produtos. Hoje, o BMC já utilizado em empresas como a Microsoft e a IBM e executivos e empreendedores de todo mundo utilizam o BMC para conduzir uma análise crítica na hora de projetar novos negócios. Vai começar um novo negócio? O Canvas de modelo de negócios é uma fundação sólida para você e sua equipe começarem um negócio realmente viável, sabendo exatamente onde estão entrando e o que é necessário para serem bem sucedidos.
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Who it is for
Novos empreendedores que querem entender como funcionam os modelos de negócios, grandes empresas que querem lançar novos produtos e líderes que buscam envolver seu time para criar novos modelos.
About the Author
Dr. Yves Pigneur is a management professor at the University of Lausanne and the Georgia State University, Hong Kong University and the University of British Columbia. Pigneur obtained his doctorate in Information Systems in 1984 at the University of Namur. He had started his academic career as an assistant professor at the University of Namur in 1977. After graduation, he was appointed Professor of Information Systems Management at the University of Lausanne in 1984. He was a visiting professor at the National University of Singapore in 2012 at HEC Montréal in 2013 at Georgia State University and at the University of British Columbia. Pigneur has authored and co-authored many books and articles since the 1980s and became globally known as co-author with Alexander Osterwalder of the 2010 Business Model Generation book. Pigneur and Osterwalder are considered one of the 50 most influential management thinkers in the world. They ranked 15th in The Thinkers50 Ranking 2015, a list drawn up every two years and described by The Financial Times as the "Oscar for Management Thinking." They also received one of 11 Distinguished Achievement Awards (in the "Strategy" category) in 2015.
View author profileLessons
- Conheça a inovação em modelos de negócios
- Entenda como funcionam os modelos de negócio
- Descubra o business model canvas, uma ferramenta para ajudar você a criar novos modelos
- Saiba como empresas vencedoras usam esta metodologia para criar novos produtos
- Conheça modelos de negócios comuns para inspirar os seu
- Aprenda como envolver seu time para criar novos modelos
- Aprenda a criar um mapa de empatia do seu consumidor
Key Takeaways
- Novos empreendedores que querem entender como funcionam os modelos de negócios
- Grandes empresas que querem lançar novos produtos
- Líderes que buscam envolver seu time para criar novos modelos
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