Adaptive Strategy
Sandro Magaldi & José Salibi Neto
Michael Porter made strategy a corporate mantra, but the digital era demands something faster and more fluid. José Salibi Neto and Sandro Magaldi introduce adaptive strategy — a model built on customer obsession, organizational culture, agility, and data — that treats competitive advantage as transitory and turns the entire organization into a chameleon built to thrive through constant change.
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Who it is for
For business leaders, managers, and entrepreneurs who sense that their current strategic model was designed for a slower world and want a practical framework for making their organization flexible, customer-centered, and resilient enough to compete in the twenty-first century.
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