Books by Michael A. Cusumano
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The most popular books by Michael A. Cusumano on 12min
The Business of Software
Michael A. Cusumano
In “The Business of Software,” Cusumano unveils the methods, techniques, and strategies employed by software giants like IBM, Netscape, and Microsoft. After analyzing hundreds of case studies, interviews and drawing upon his personal experience, Cusamano presents a management framework that throws light on the key differences between good from bad business models and software start-ups.
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